How CAN YOU
ELEVATE your Health Club?
Justin amassed a celebrated and extensive 20-year career as industry expert in the area of personal training sales, marketing, and operations. He began his fitness journey at 14 after seeing Lou Feriggno on an episode of Double Dare. Big Lou’s arm circumference was the same as Justin’s waist and it inspired him to dive into the world of fitness. He began his career early in the industry by working his way up and through the leadership ranks within the nation’s premier outsourced personal training company. He eventually went on to become an owner of the company. In 2012, Justin entered into gym ownership and has since owned 6 health club locations spreading across the nation. While Justin learned a great deal on the gym ownership side, he always felt called to get back into outsource personal training. In 2019 Justin launched Elevate Fitness Coaching.
Justin’s greatest strengths are recruiting, hiring and training the personal training staff within health clubs. As a prior multi-club owner himself, Justin understands the fundamental aspects that are required to create a value based offering such as personal training within a health club. He has created and implemented proven sales systems, training modules and worked with fitness technology providers to make personal training a quality product and a thriving profit center for health clubs. Justin is one of the most positive people you’ll ever meet and it is nearly impossible not to get excited about changing your lifestyle once you have spent time with him. He prides himself on being hard-working, honest and driven. He is fueled by three things in life: his faith, his family, and his passion for fitness.